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Make Self-Love Genetic

Dove wants to redefine beauty in a truly lasting way, so we thought about the impact of communication between generations. The way parents talk about their bodies affects the way children see themselves. For this campaign, we took statements that initially sound self-critical and transformed them into beautiful love letters from parent to child. 

Print

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Social

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YouTube

Copywriter: Kate Salisbury

Art Director: Reagan Sweat

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